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Website + App concept


Website Design

Branding & Identity

Client   / 

House of Amal

Problem: Even in infancy, the “House of Amal” brand struggles with its brand identity causing its target users, creative teens and their parents, to be unclear on what it is and how it works. 


Interviews were conducted with 6 individuals, and the information gathered was used to create empathy maps, user personas, journeys + stories.  Competitive audits and reports were created and the insights from that informed my initial designs that would eventually become the prototypes for my usability study. 


Results showed that while personal confidence levels + attitudes varied, all interview participants preferred a home-cooked meal even if they weren’t the ones preparing the meal themselves. Most saw food as a way to connect with others and were open to taking a cooking class for fun. It was noted that allergy considerations should be incorporated into the design. 

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