Endless variation is an accurate way to describe what we've come to know as the "email signature blocks." Is there really a right way? No, but there are definitely ways to be wrong. So here is our comprehensive list of what we think should and could (read as: non-negotiables and optional) be included. The Overview. What to include: Sign-offs Name Title Company/Brand Website Phone Number* Email* Logo* The Sign-off: Non-negotiable Why? A proper close out is key. Design Tip: Add